AR Production

Here is the breakdown. We produce augmented-reality content and AR-driven shoots for clients across Austria — broadcast graphics, branded experiences, location-based AR and the integration of digital elements into live-action footage. AR production blends real-world camera work with tracked digital assets that must align convincingly with the physical scene.

Here is what that looks like on the ground. This means precise camera tracking, accurate scene measurement, and a pipeline that carries that data cleanly into the graphics or game-engine environment. Our teams plan the tech way, capture the plates and tracking data on location, and set up with the artists and developers who build the AR layer.

Vienna's strong media-technology base. This includes the resources around Red Bull Media House and Austria's growing virtual-production sector, supports this work with both talent and facilities.

Here is how this works in practice. AR shoots in Austria gain from the country's distinctive backdrops — imperial Vienna build style, alpine landscapes and heritage sites that give digital overlays a striking real-world anchor. Filming plates in the UNESCO-listed centres of Vienna and Salzburg or at landmarks such as Schönbrunn means working within conservation and access rules set up with the Vienna Film Commission and Bundesland authorities.

Here is how the picture comes together. Where an AR project incorporates aerial plates, drone operations follow Austro Control's EU/EASA rules. AR and immersive production qualifies under the 30% ÖFI+ rebates and the FISA+ federal scheme. Regional funds such as Filmfonds Wien support media-technology work carried out in Vienna.

Crews work under the Austrian Kollektivvertrag collective agreements. Our team advises on structuring an AR production so the tech pipeline, the location plan and the funding align.